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RUSSIAN-AMERICAN MARKET NEWS
Davidzon Radio, a new Russian-language radio station is set to begin broadcasting in the New York Tri-State area on 620AM on February 28, 2005
New York Metropolitan Area, home to some 1.5 million Russian-speakers, is getting a new Russian-language radio station, which promises to deliver high-quality programming, including news, celebrity appearances, entertainment and interactive features, which will differentiate new radio station from the other Russian-language media.
Davidzon Radio is determined to set up the most comprehensive Russian-language news team outside of Russia, with its own correspondents network in Israel, Russia, Ukraine, Moldova, England, Germany and other countries, as well as in Washington, Los Angeles, Chicago and Boston. Entertainment programs will feature famous actors, poets, song-writers and comedians, who will frequently appear or even host their own shows on Davidzon Radio.
Radio is one of the most effective communication tools in the Russian-American market because it has highest market penetration rate. It is also a custom among Russian-speakers to put radio on as soon as they wake up, to listen to the morning news, weather and traffic report. New Russian radio station is likely to immediately receive high attention from the listeners and advertisers.
Davidzon Radio will broadcast 7 days a week during peak hours, from 2 am to 7 pm
prgroup.info / 12.16.04
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